Fashion retailer Missguided turns to Kerry Logistics

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Kerry Logistics will now handle all international air and ocean services for multi-channel fashion retailer Missguided after penning a logistics contract.

The Asian-based company will also provide a range of value-added services and on-the-ground logistics support through its extensive network across the Greater China region and Asia as part of the supply chain partnership.

Missguided will make use of Kerry Logistics’ virtual buying office (VBO), a web-platform with supply chain and planning functions designed to provide visibility from purchase order (PO) creation through to final delivery, addressing inventory risk whilst further enhancing overall efficiency of its operations.

Kerry Logistics (UK) sales director, Emma Rowlands says: “Our VBO is a highly functional supply chain management tool linking together all supply chain partners into one global system, optimising information flow and efficiency, and thus minimising risks along the supply chain.

“Our strengths in Asia, combined with the recent acquisition of Apex Maritime and its affiliated companies in the US, will enable a strong platform to manage the client’s strategic growth and expansion across the globe.”

Missguided operations director, Brett Young says: “It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to.”

“It is fundamental to our business strategy that we have a global logistics partner that has the flexibility to react quickly to our demands no matter where the consignment is coming from or going to,” he adds.

Missguided opened its first retail space in Westfield, Stratford City, London, in November 2016, and its second, in Bluewater, Kent, is due to open in summer 2017.