IAG Cargo ‘Critical’ passes the 1,000 shipment mark

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British Airways Boeing 777-200
British Airways Boeing 777-200

IAG Cargo has shipped over 1,000 shipments using its ‘Critical’ product since its launch in October 2016 for goods that ‘must-fly’.

The product has primarily been used for just-in-time production for manufacturers or to fix a costly fault at speed, but has also been used for unexpected shipments including tuna from Mauritius to Los Angeles and tyres to the US for the Grand Prix last year.

IAG Cargo commercial director, David Shepherd says: “Critical has performed exceptionally well since launch. Week on week we are seeing new orders and repeat business coming in from customers who need to ensure they can get their goods to where they’re needed, when they’re needed.”

“We’re also seeing freight forwarders using the service to guarantee capacity on some of our busier routes. The product has proved to be robust, even during the Christmas peak, and we expect to see demand continue to grow over the coming months.”

Demand for Critical has come from across IAG Cargo’s global network, proving particularly popular for shipments of low-weight goods.

Key goods include automotive parts from Europe to assembly lines in the Americas, high tech goods from North American cities including Seattle and Los Angeles to technology hubs including Dublin, Tel Aviv and London, while Aerospace is another strong market, particularly for goods including engine parts and in-cabin technology.