Alaska Airlines’ booking engine to be powered by SmartKargo


SmartKargo has been selected by Alaska Airlines to provide its state-of-the-art booking engine for Alaska’s expanding cargo business throughout North America.

The IT provider will provide the leading-edge technology to drive growth and business innovation for the carrier.

The cloud-based SmartKargo solution will feature ease-of-use for cargo customers through a smart booking process that provides a robust backend system to allow users to input the booking requirements on a single screen.

The engine comes pre-loaded with key information, such as IATA regulatory and commodity codes. The technology also enables the e-AWB which is central to IATA’s paperless initiative.

Alaska Airlines’ managing director of cargo, Jason Berry says: “We are very excited about the future-forward capabilities that SmartKargo provides. The company’s commitment to drive innovation aligns with our commitment to deliver the best customer experience in the business.”

The SmartKargo platform is a air cargo management solution that is built upon the Microsoft Azure cloud and delivers a range of benefits for users; including highly-flexible pricing and ratemaking to increase cargo sales; ease-of-use for quick completion of all tasks; and 24/7 call support from trained SmartKargo experts through three global call centers.

SmartKargo executive vice president for sales, Jay Shelat says: “Our team is energized by the opportunity to partner with Alaska Airlines to bring leading edge technology to drive their business.

“The Alaska team brings a high standard of excellence across the board, and we look forward to providing them with an agile and innovative technology layer to facilitate their success.”