Former Alibaba business guru Guo joins CEVA Logistics


CEVA Logistics has appointed Ching Guo to the role of senior vice president for global contract logistics – technology operations.

He will be based in Seattle in the US reporting to chief operating officer for contract logistics, Brett Bissell.

Guo joins CEVA from Alibaba where he co-founded the “Village Taobao” business for the development of online product information, digital payment and last mile logistics.

His new role will be multifunctional and global with a specific focus on maintaining and improving process excellence and performance across CEVA’s technology operations to improve customer satisfaction and service levels.

One of his first priorities will be to define the standardisation strategy for current operations in order to drive the continuous improvement program using the company’s KPI database.

He will also work closely with the business development team to grow new opportunities across the technology sector.

Bissell says: “I am delighted to welcome someone with such extensive and diversified experience as Ching to our team. His expertise in the management of supply chains and logistics within the hi-tech sector will be invaluable as we strive to continue to produce above market growth rates in our Technology business.”