The Board of Airline Representatives in Germany (BARIG) has lent its support to the “logistics heroes” initiative to explain to the public how important the sector is.
BARIG secretary general, Michael Hoppe says the association’s member airlines and business partners are major components of the logistics industry in Germany and worldwide.
He says: “Skilled personnel, innovative concepts, digitisation and modern structures are contemporarily discussed topics in air traffic. For this reason, we are strongly engaged in this campaign for an improved image and increased acknowledgement of the importance of the national logistics sector, which meanwhile records over three million employees, to the German economy.”
Hoppe adds: “On posters, advertisements, internet sites and social media channels our ‘logistics heroes’, who are friendly employees from various parts of the logistics sector, present their professionality, motivation and daily performance through clear statements and facts. We are looking forward to a great campaign and hope for positive feedback from our potential future ‘logistics heroes’”.
