Broadcaster BBC Global News, the BBC’s international commercial news division, and FedEx Express have struck a commercial sponsorship and branded content deal around a brand new multi-platform series on global trade. Made on Earth explores the story of the world’s remarkable and ever adapting trading networks, which help businesses reach billions of potential customers around the world.
The editorial series reveals key moments, worldwide shifts and changing trends happening in the industries involved in creating eight everyday products – spices, paper, coffee, flowers, whisky, handbags, bicycles and semiconductors. From rose farmers in Kenya to florists in the UK, brewers in Scotland to bar managers in China, Made on Earth takes audiences on a journey across the world to discover the reliance on global connectivity for consumer goods.
The commercial deal involves FedEx Express becoming the exclusive sponsor of the new TV and digital series on BBC World News, which is watched by over 100 million people every week, and BBC.com, which reaches more than 95 million unique users each month. To appeal to an even wider audience base, the series will also be subtitled into local languages to appear on international BBC News sites including BBC Afrique, BBC Brasil, BBC Chinese, BBC Mundo and BBC.jp in Japan, adding extra value to the deal.
As part of the partnership, the BBC has created a bespoke digital hub at BBC.com/madeonearth. The hub will feature articles, links to episodes on the BBC’s dedicated video streaming section, BBC Reel, and a series of commercial films created by BBC StoryWorks, BBC Global News’ commercial content-marketing division, which will also be available on BBC World News and on selected BBC social media handles. Following the first run of the series in the autumn, the Made on Earth content will retain its presence on the BBC’s platforms, ensuring ongoing audience engagement.
Sean O’Hara, executive vice president, BBC StoryWorks & Advertising, said: “We’re delighted to join up with FedEx Express on this innovative global project, which leverages the full strength of the BBC’s international platforms, in English and other languages, to bring audiences content that is thought-provoking, engaging and informative. This commercial partnership allows FedEx Express to tap into the global reach and credibility of BBC Global News – on TV, online and social media.”
Brie Carere, FedEx Corporation EVP and chief marketing and communications officer, said: “Global trade is our business. This strategic partnership with BBC Global News gives a voice to the entrepreneurs, manufacturers and consumers of goods from around the world and shows the endless possibilities available. The unique combination of the BBC’s compelling storytelling and worldwide reach will ensure that the subject of international trade will make an impact with audiences globally.”