Cainiao partners with SHOPLINE to provide global logistics services

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Cainiao Partners


Cainiao Network, the logistics arm of Alibaba Group Holding Limited, has announced a partnership with SHOPLINE, Asia’s biggest smart commerce platform, to integrate its digital eCommerce logistics solution to provide end-to-end cross-border logistics services.

Under this partnership, cross-border merchants on SHOPLINE will enjoy customised, enterprise-level logistics solutions spanning over 130 countries and regions, including first mile pickup, international line haul, parcel tracking, one-stop after-sales support etc., and will encompass express, economy and other tiered logistics services. This is estimated to benefit over 350,000 merchants and 530 million consumers globally with customizable, affordable, and efficient logistics services.

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Using Cainiao International Express service, parcels from SHOPLINE’s merchants can be delivered to consumers in countries such as the United Kingdom, France and Germany, in as fast as seven working days from the point of collection. Merchants can increase their overall visibility, productivity, and efficiency to safeguard customer experience. The customisable cross-border logistics service will also take into consideration the product category and merchant needs to provide services such as multi-channel logistics services, streamlining deliveries for greater time efficiencies and customer experience etc. To further improve merchants’ competitiveness, Cainiao will be introducing logistics promotions and subsidies on the platform periodically.

Integrating Cainiao’s solution into SHOPLINE’s platform will help streamline merchants’ workflows and ease up bandwidth for merchants to focus on higher-value tasks, such as long-term business strategic planning, expansion and digitalization efforts. In addition to using ERP systems to engage Cainiao’s authorized logistics partners for their logistics fulfilment needs, SHOPLINE’s merchants can also directly tap on Cainiao’s International Express service for their cross-border logistics needs. They simply need to authorize the use of Cainiao International Express service within the SHOPLINE app and Cainiao will be able to synchronize all orders placed within 30 days to enable goods despatch with just one click, thereby improving overall delivery efficiency.

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“With the rise of social commerce that culminated in more diverse retail channels and mediums, cross-border logistics has become more complex than before. Globally, we are seeing similar challenges faced by cross-border merchants such as differing logistics infrastructure, policies and regulations in local markets. This gave rise to the demand for higher quality logistics and supply chain services with a global coverage and a deeper understanding of local compliances,” Li Ya Ping, deputy general manager of international export at Cainiao Network, said.

“This partnership will allow both Cainiao and SHOPLINE to develop greater synergies and achieve our fullest potential by capitalizing on smart logistics to drive down costs, and increase stability and efficiencies of cross-border deliveries. As we continue to streamline and optimize our global logistics network and processes, we aim to lower barriers and facilitate global trade with ease,” Li added.

This news comes after Cainiao’s announcement in April to launch its digital end-to-end eCommerce logistics services for small and medium-sized enterprises (SMEs). The pilot launch was done in partnership with Shoplazza to support its merchants with enterprise-level one-stop cross-border logistics services.