Delta Cargo customers embrace digital platform

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The re-launch of DeltaCargo.com has resulted in a significant shift from traditional booking platforms to digital platforms, improving visibility and e-AWB usage.

The website’s improved customer experience and functionality allows for shipments to be booked, managed and tracked or checked-in from any device.

There has been a substantial increase in the use of e-AWBs, shipment track-and-trace visits and online portal registrations.

With a 15 percentage point increase in global online bookings compared to 2017, the website is now Delta Cargo’s number one global booking channel compared to other Delta booking channels.

Lindsey Jalil, managing director – commercial for Delta Cargo says: “Our customers have welcomed the improved functionality of the website with the online booking volumes and registered user site visits reflecting that. We are focused on continuing to invest in technology and innovating the shipping process, making it easier to do business with Delta.”

This year, additional functionality will be added to enhance tracking to include real-time visibility if a shipment is within one of the Bluetooth equipped unit load devices as well as text notifications for booking changes and tracking notifications.

In addition, a dangerous goods enhancement will be launched so customers can have their shipments checked against aircraft limits, station capabilities and Delta policies during the booking process.