DHL extends global partnership with Formula 1

0
306

DHL has extended its global partnership with Formula 1 and strengthened its motorsport team with the acquisition of Delivered On Time (DOT).

The two companies have been partners since 2004 and within the framework of the agreement, DHL remains the Official Logistics Partner and becomes the first official partner of the F1 eSports Series.

Other joint initiatives are also planned including fan festivals as well as new digital formats, and DHL will continue to present the DHL Fastest Lap Award and DHL Fastest Pit Stop Award for performances by drivers and teams.

Deutsche Post DHL Group head of corporate brand marketing, Arjan Sissing says: “As logistics partner, DHL is in charge of the complex shipping of Formula 1 vehicles and equipment. The brand is therefore an integral component of this highly emotional sporting and entertainment experience with global reach.

“As the first official partner of the F1 eSports Series, we are very pleased to accompany Formula 1 on its digital journey and to actively contribute to the expansion and emotionalisation of the product range for fans.”

Formula 1 managing director of commercial operations, Sean Bratches says: “I am delighted we have renewed and reinforced our long-term commitment with DHL, the official logistics partner of Formula 1. Our sport is very fast-moving, where precision and punctuality are ingredients. These attributes are also central to DHL, and this is a guarantee for the ongoing success of this relationship.”

DHL Global Forwarding has acquired DOT, a UK-based company with more than 80 years of experience as a full range provider of logistics solutions, specialising in motorsports, TV and broadcasting as well as international events.

DHL Forwarding president and global head of motorsport, Thomas Nieszner says: “The acquisition of DOT provides growth and produces a series of synergy effects, for example, in our range of services for Formula 1 and Formula E.”