DHL targets e-commerce growth in Australia

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DHL Global Forwarding

DHL eCommerce Singapore has launched a hybrid shipping product – Parcel International Direct Australia – as it looks to grow its e-commerce business.

DHL says this enables e-tailers, ranging from small to large online retailers, blog shops or sellers on marketplaces in Singapore, to tap on the rapidly growing cross border e-commerce market in Australia, which is expected to grow over 150 per cent in online cross-border transactions from 6.5 billion Australian ($4.9 billion) in 2013 to 16.6 billion Australian in 2018.

The express freight firm says Parcel International Direct Australia, means online retailers in Singapore will be able to leverage DHL’s strength in quality commercial delivery and extensive network partnerships in Australia, and tap into the massive e-commerce market and deliver parcels of up to 20kg to their customer base.

DHL says Parcel International Direct Australia allows e-tailers to achieve performance and cost effectiveness, particularly as e-commerce shipments have changed from low-volume, bulk orders to high-volume, small orders straight to consumers.

DHL eCommerce Asia Pacific chief executive officer, Malcolm Monteiro says: “Consumers worldwide are increasingly expecting greater choice and convenience in their delivery options, and demanding greater visibility and reliability during the process.

“In a recent DHL study, we found that over 59 per cent of customers consider shipping costs, delivery time and choice of the delivery partner before making an online purchase. As a result, e-tailing businesses and online sellers require more cost-effective and varied means to ship their products to remain competitive.

“Parcel International Direct Australia is a versatile shipping product that will help merchants expand their footprint in the online cross-border market.”

With the rise of small and medium businesses selling online, DHL eCommerce says it also offers 24/7 self-service portal, the DHL eCommerce Customer Web Portal allowing e-tailers to prepare shipments individually or upload them in bulk to print their own shipping labels, track shipment progress and generate shipment reports.

The portal also integrates with marketplaces like Amazon and eBay, offering sellers on these platforms a seamless experience of pulling orders and pushing tracking details at a click of a button.