DHL welcomes Justin Baird as head of its Asia Pacific Innovation Center


DHL has named Justin Baird as the head of its Asia Pacific Innovation Center (APIC) in Singapore. The first dedicated centre for innovative logistics services in Asia Pacific and one of three DHL innovation centers globally, APIC is a test bed for emerging logistics-related technologies and a showcase of the latest innovations to reinvent supply chains. “Digitalisation, which underpins the Deutsche Post DHL Group’s Strategy 2025, has the potential to transform logistics and create long-term value for businesses. Our innovation centers around the world aim to provide a platform to convert ideas into customer-centric solutions that can realise that potential. I am convinced that Justin’s experience will be invaluable in fostering collaboration and innovation among our customers and partners in Asia,” said Matthias Heutger, global head of innovation and commercial development at DHL.

With over two decades of experience in management and emerging technology, Baird’s expertise ranges from research and development to interactive multimedia installation technologies. He previously held management roles in Imagination Australia, Mosaic and Accenture, and spent five years as an innovationist at Google where he played an instrumental role in launching the first Android devices in Asia Pacific.

Established in 2015, APIC in Singapore is DHL’s only innovation centre in the region. The logistics provider has two other innovation centers in Cologne, Germany and Chicago in the US. APIC was formally headed by Pang Mei Yee, who recently took on the role of head of DHL Consulting in Asia.