Etihad Cargo upgrades customer loyalty schemes

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Etihad Cargo has rebranded its “PayLoadRewards” cargo loyalty scheme and renewed its Global Customer programme for freight forwarders.

Launched in 2013, PayLoadRewards is a dedicated loyalty programme for air cargo customers, who will continue to earn miles as before with an additional opportunity to start earning bonus miles for general cargo and premium cargo through the online booking portal.

Similar to the passenger Etihad Guest loyalty programme, cargo customers can now receive exclusive benefits upon attaining Silver, Gold or Platinum Tier Status, with further enhancements to be progressively rolled out.

The renewed Global Customer programme offers freight forwarders three tiers: Global Account, Global Plus and Global Partner, each holding different support levels.

Haleema Al Hosani, senior manager global accounts and loyalty at Etihad Cargo says: “Today’s unveiling of these commercial schemes is a proud result of the interactive dialogue we have been having with our global customers over the past months, aimed at enhancing our value offering. These programmes have been designed to reward growth, trust and consistency, embedding a renewed customer-driven culture into Etihad Cargo’s modus operandi.”