HAE growing footprint in South America


South America has been the fastest growing region over the last 12 months for HAE.

HAE president for the Americas, Ian Hutchinson explains the general sales agent (GSA) has expanded geographically with the help of in-house products HX and Skyspace and secured some new contracts.

He adds: “Our own products are always complementary to the GSA business and helps our airline principal penetrate new markets.”

In 2016 so far, he says it has held on to the success of 2015 and is aiming to continue geographical and product expansion, which will drive revenues and he is optimistic about the next rest of the year.

Hutchinson says: “Given the global challenges we foresee a challenging but nevertheless positive 2016. SWE have new investment in IT and this will help us offer new and creative solutions to the market.

“Our expansion plans offer excitement to our local teams and new opportunities to our partners, we are also keen to get our network of offices working together more than they have done before.”

HAE in his opinion offer clients in-depth local market knowledge, cost efficiencies and close working relationships will drive new opportunities and receive the “best in market services” and new innovative ways to interface with our customers.

The company has expansion plans for markets in South America and is planning on moving into new ones across the continent, but in a “considered manner” based on the needs of partners and products.

Hutchinson explains: “The linkages between South American countries is strong so our current network will lead to new opportunities, in different countries.

“One example is new contract with Viva Columbia (pictured). Our total cargo management program, will require further expansion to meet the needs of this exciting contract.”

There are challenges for HAE in South America, Hutchinson observes: “Challenges mostly surround exchange rate risk and the volatile nature of some the perishable and oil linked markets. The world is getting smaller and South America is more and more interesting for new entrances and new alliances – therein lies the opportunity.”