IAG Cargo provides support for The Who Hits 50 tour

IAG Cargo new hires
British Airways and Iberia aircraft at Heathrow Airport on November 2010 (Picture by Nick Morrish/British Airways)

IAG Cargo has continued its partnership with rock legends, The Who, providing the logistics for 65 of the band’s global tour to celebrate their 50th anniversary tour.

The airline group was responsible for transporting key equipment for The Who’s 65 North American shows over the course of five months starting in Detroit and finishing in Las Vegas.

IAG Cargo has been supporting The Who’s tours for 25 years and for the ‘The Who Hits 50’ anniversary concerts it transported 36 tonnes of equipment over the course of the tour.

IAG Cargo head of commercial, David Shepherd says: “Having worked with The Who’s logistics team for more than a quarter of a century, we are well practiced in ensuring that every piece of equipment reaches the right place at the right time and in perfect condition.”

The Who production manager, Roy Lamb says: “With so much high octane activity taking place on stage, the band and the crew appreciated the fact that backstage logistics, including the safe delivery of the equipment, happened seamlessly and punctually.”

IAG Cargo have released a video demonstrating the support it provided here.