IAG: huge demand for capacity in run up to Black Friday

British Airways and Iberia aircraft at Heathrow Airport

IAG Cargo says it has seen the highest ever demand for airfreight capacity across its network in the lead up to ‘Black Friday’ especially on its Hong Kong and Indian routes.

The shopping event takes place today, the day after Thanksgiving Day in the US and sees consumers come out in their droves to take advantage of the huge discounts on offer from the likes of Amazon and High Street retailers.

An IAG Cargo spokesperson says: “This year we have seen the highest ever demand for airfreight capacity across our network in the run up to Black Friday.

“There has been a spike in consumer technology deliveries – particularly smart phones and related accessories – from Hong Kong to the UK and fashion retailers have also been shifting significant last minute volumes from India into the US and UK.

“The benefits of airfreight, namely its speed and reliability, allow retailers to be more agile in reacting to last-minute upswings in consumer demand.

“We have invested heavily at our hub in London Heathrow in preparing for our peak season and are working closely with our customers to ensure we meet their every need at this busy time.”