It’s all in the voice for GEFCO


GEFCO, a global provider of complex industrial supply chain services and finished vehicle logistics, is pioneering a unique voice-activated shipment tracking tool for customers through Smart Speaker technology and logistic software, Cargowise.

The new solution, which complements GEFCO’s existing track and trace offering, has been developed by GEFCO’s freight forwarding division for customers requiring next generation real-time monitoring of high-priority shipments where speed and efficiency is of the upmost importance.

Referred to as TRACY, the tool employs Wisetech Global’s Cargowise logistics software through a “skill” on the smart speaker. This enables customers to obtain key shipment information including the origin, destination, flight number and expected/actual arrival via a simple voice command.

TRACY will supplement GEFCO’s traditional track and trace offering, such as GEFC@nnect, which provides high-performance traceability to customers via an online portal. The tool has been developed to support businesses that require market-leading speed and assurance for time critical shipments.

GEFCO Group has already successfully demonstrated the new technology to customers ahead of a planned launch. This will mark the first step of an ongoing evolution for the tool, with further updates providing even greater functionality, including potential connection with flight and marine tracking services

Anthony Gunn, Chief Executive Officer of Forwarding at GEFCO CEO forwarding Anthong Gunn, says: “We are hugely excited to launch this service with our partners.

“TRACY is the latest in a series of new technologies which GEFCO has recently integrated into its supply chain management as we lead the market on innovation. For freight forwarding – particularly our time-critical-solutions offering – where transparency and real-time monitoring are imperative, the new tool is set to play a major role and we are thrilled with the feedback we have received from customers to date.”