LATAM help Valentine’s bloom

LATAM Cargo Group has bounced back this Valentine’s Day season, which together with Mother’s Day marks the peak season for cut flower cargo.

In 2021, the company carried 7% more flowers than in 2020, totalling more than 13,200 tons.

The good figures are due to LATAM Group’s uninterrupted operations in Colombia and Ecuador, despite the big challenge posed by the COVID-19 pandemic in terms of capacity.

In fact, the Group has increased its online offering to satisfy the needs of its customers –in this case flower producers– who depend on connectivity and exports to sustain their businesses.

During the season that began three weeks before Valentine’s Day – 18th January through 9th February– LATAM Group took off some 225 times from Bogota, Medellin and Quito with their loads of roses, spray roses, alstroemeria and gerberas from Colombia, and roses, gypsophila and alstroemeria from Ecuador to the United States.

“It is in times of difficulty like the current pandemic that our commitment to our customers is demonstrated. Not only do we offer the best transportation options by prioritising the use of all-cargo aircraft and adding passenger aircraft for transporting flowers exclusively.

“We also added new frequencies to take fresh flowers from Colombia and Ecuador to the world, thus supporting our customers’ businesses,” commented Claudio Torres, Commercial Vice President for South America at LATAM Cargo Group.