SEKO Logistics is gearing up for its biggest-ever sports logistics order fulfilment and global shipping campaign as Official Logistics Partner to new Scottish Premiership champions Rangers Football Club.
Manager Steven Gerrard and his squad claimed Rangers’ record-breaking 55th league title on March 7, ending a nine year wait to reclaim Scotland’s biggest sporting prize.
Having supported Rangers for several years with stadium advertising and corporate hospitality, SEKO became Rangers’ Official Logistics Partner at the start of the historic 2020/2021 season, which has seen Rangers take the title nearly two months before the season comes to an end.
Working in partnership with Rangers’ Retail and Kit partner Castore, SEKO has already fulfilled hundreds of thousands of orders and completed deliveries to supporters in 89 countries – but the commercial surge is only just beginning. Through its partnership with the Club, SEKO’s brand has been displayed throughout Ibrox Stadium and on the upper back of the shirt of all first team playing kits this season.
The team will be officially presented with the Scottish Premiership trophy on the conclusion of the Scottish Premiership season in May and are also still in contention to win the UEFA Europa League after reaching the last 16 after an unbeaten run of 11 matches.
Rangers’ director of commercial and marketing, James Bisgrove, commented: “We’re thrilled to have SEKO as our Official Logistics Partner and to have formed another valuable commercial partnership and relationship for the club.
“SEKO, as a truly global organisation and leaders in their field and align perfectly with our international ambitions, supporting the Rangers’ partnership family as we celebrate this season’s achievements and now look forward to one of the most exciting times in our history. SEKO is playing an integral role in the distribution of Rangers’ merchandise to supporters in all corners of the world and, together with Castore, is helping us ensure our global logistics operation for Rangers’ products is second to none.”