SF Express opens first Australian service station in Melbourne

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SF Express has officially opened its first Australian service station in Melbourne offering export delivery services to destinations throughout Asia Pacific.

The service station will consist of a comprehensive team of local employees in sales, marketing, operations, customer services and other roles and SF Express says it aims to help Australian customers expand their businesses to the rest of the Asia Pacific region, particularly for cross-border e-commerce and cold chain logistics customers.

SF Express Australia head of sales and marketing, Kenneth Xu says: “We are excited to set up operations in Australia as the country has a long history of close trade ties with China, given its large percentage of ethnic Chinese and its strategic location within the Asia-Pacific region.

“Australia is well known for its wine, beef, and dairy exports, and its premium brands appeal to a growing demographic of middle class consumers in China. We hope that we can benefit from growing trade ties and cross-border e-commerce between Australia and China.”

China is one of the most important target markets for cross-border e-commerce merchants, accounting for over 40 per cent of total global e-commerce spending in 2016.

The appetite for high quality foreign products continues to grow with its rapidly expanding middle class segment who have shifted their attention towards premium overseas products, which are perceived as higher quality.

SF Express also offers other services for e-commerce merchants in Australia including first and last mile delivery, marketing services, customer support, warehousing and fulfilment and customs clearance.