SkyTeam Cargo rebrands its four key products

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Aeroflot Boeing 737-800 in SkyTeam livery


SkyTeam Cargo has rebranded its four core products, with services remaining the same but giving them a new look to reflect what they offer.

Equation has been changed to Express and is designed for packages and goods to meet urgent shipment requirements; Dimension is now General, catering for commodities that do not require special handling; Variation has become Specialized and is used for unique and high value products including pharmaceuticals, live animals and dangerous goods; and Cohesion has been renamed Customized, and is for regular shipments offering selected shippers and forwarders with fixed rates and guaranteed capacity via a tripartite agreement.

In addition to the rebrand, SkyTeam Cargo has also launched a new tool allowing customers to plan express shipments across the alliance using just a few clicks.

The Express Route Finder gives customers the ability to find an interline routing for express goods up to 100 kilogrammes transferring between SkyTeam Cargo Alliance members.

SkyTeam vice president for cargo, Nico van der Linden says: “SkyTeam Cargo was established 18 years ago and the four key pillar products have been in place since that time. Operationally they have been and continue to be a success, the new names reflect the services that each provides more accurately.

“This allows for more flexibility and makes it even easier for our customers to do business with our 12 member airlines.”

The new branding will initially launch across eight members; Aeroflot Cargo, Aerolineas Argentinas Cargo, Aeromexico Cargo, China Airlines Cargo, China Cargo Airlines, China Southern Cargo, Czech Airlines Cargo and Korean Air Cargo.

Air France KLM Cargo, Delta Cargo and Alitalia Cargo will implement the new look and names in the second half of 2018.