Virgin Atlantic Cargo partners with and promptly reclaims its golden gorilla mascot


Virgin Atlantic Cargo and has announced a global partnership to bring the carrier’s popular capacity to the real-time digital booking platform. *A salient part of the deal sees returning a prized mascot, ‘borrowed’ by a mischievous team during Air Cargo Europe in Munich in May 2019. The airline also gains an award-winning digital distribution channel chosen by a global user base of 15,000 freight forwarders across 75+ countries. By leveraging’s customer-centric booking process, Virgin Atlantic Cargo can now guarantee an intuitive and authentic booking experience for its external bookings.

Virgin Atlantic Cargo’s network serves 400 destinations worldwide including daily services to key locations across the United States, India, China, Nigeria, South Africa, Israel and the Caribbean. As well as its global reach, freight forwarders rely upon Virgin Atlantic Cargo for its robust reliability and high-quality service. Partnering with enables the airline to expand its customer base and booking channels with forwarders globally to improve digital access to its services.

The partnership aims to deliver a best-in-class proposition with instant bookings 24/7 for Virgin Atlantic Cargo’s latest range of products, designed to offer maximum choice for forwarders. Customers can customise the right handling, speed, priority, and price for their needs by choosing from Classic, Priority, and Express rates. will offer freight forwarders the most user-friendly access to Virgin Atlantic Cargo capacity, along with many speed and efficiency benefits, enabling them to win more shipments.

READ: Virgin Atlantic Cargo appoints Mark Faulkner as Head of Cargo Commercial

“We are delighted to have partnered with As customer requirements and digital experiences evolve, we anticipate that by 2025, a significant proportion of bookings will be completed online. This meant it was important for us to partner with the leading marketplace that continues to expand the choice for our customers, so they can book cargo their way,” Phil Wardlaw, Managing Director at Virgin Atlantic Cargo, said.

“We always strive to create brilliantly different experiences for our customers, which is why we’re pleased that shares our commitment to exceeding customer expectations, making air cargo easier for everyone and ensuring that every touchpoint is not only optimal but also meaningful. Above all else, every digital booking with Virgin Atlantic Cargo comes with expert support and a human touch at every step,” Wardlaw continued. “We’re also relieved to be rightfully reunited with our treasured mascot — that brazenly bagged years ago, in full view of the cameras”.

“Our new partnership with Virgin Atlantic Cargo is truly exciting on a number of levels. Firstly, many thousands of forwarders will very soon gain the most user-friendly digital access to Virgin’s Cargo global capacities,” Moritz Claussen, Founder & Co-CEO of, said.
Furthermore, as partners, our teams have strong synergies and a shared passion for crafting the very best customer journey. In Virgin Cargo, we have a particularly ambitious, inquisitive and progressive airline partner, and so a great chance to combine strengths and iterate and build exceptional and human digital experiences,” he added.

Virgin Atlantic Cargo is at the forefront of applying systemic digitalisation to both raise efficiencies and elevate customer experiences. In the next step towards multi-channel distribution, the airline chose based on its industry strength and unrivalled ability to deliver forwarders a truly intuitive, human and seamless digital booking experience.

Teams from Virgin Atlantic Cargo and will combine expertise and tailor’s technology to the airline’s exact needs. With 40+ bookable airline partners, is uniquely positioned to support airline teams with building the optimal setup to achieve maximum airline agility and value from digital distribution.

Freight forwarders will be able to book Virgin Atlantic Cargo capacity using the marketplace. The partnership provides additional access to sought-after destinations such as New York, Johannesburg, Shanghai, and Mumbai.

*During the Air Cargo Europe trade show, at Messe Munich in May 2019, Virgin Atlantic’s golden gorilla mascot mysteriously disappeared. The following video appears to reveal evidence of its removal and subsequent negotiated return to the Virgin team: