World Net Logistics will officially becomes known as Rhenus Logistics South Africa from tomorrow. Acquired by the Rhenus Group in 2019, the company will now operate under its new name, ushering in an exciting era after 18 years as an independent entity.
The distinctive Rhenus logo and corporate identity is replacing the World Net Logistics branding, reflecting its strengthened positioning as part of the global organisation. “We are excited to be fully integrated and a part of the Rhenus Group – with its ‘One Group – One Brand – One Rhenus’ philosophy,” commented Dirk Goedhart, chief executive officer of World Net Logistics (now Rhenus Logistics South Africa). “It brings about new opportunities to leverage off the global Rhenus network, giving our clients even greater value and enabling us to pursue our growth strategy.”
The integration of World Net Logistics has been phased in since its acquisition by Rhenus in 2019. “Because of our shared values, similar vision and mission, aligned strategies, and the group’s decentralised structure, the transition from World Net Logistics to Rhenus Logistics South Africa has been seamless,” adds Goedhart. “With the exception of the name change, new logo and new corporate identify, it is still very much business as usual – only better.”
“We continue to focus on our core differentiators, but with the added benefits of a truly global brand,” continues Goedhart. “Our full supply chain services, which include flexible and reliable last mile deliveries in South Africa through Rhenus Express, is an advantage for all our customers.”
Tobias Bartz, a member of the Rhenus board also aded: “The establishment of operations in Southern Africa marks an important step for the group in building a footprint in Africa, linking the continent to the global Rhenus network.The formation of Rhenus Logistics South Africa is a vital development for our business, opening up new service offerings for clients. It also provides an excellent mechanism through which we aim to grow our market share over the next years. We are delighted to be ending off 2020 in an even stronger position.”