Air Canada pushes eAWBs in new campaign

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Air Canada

Air Canada Cargo has launched a new campaign promoting the benefits of the electronic air waybill (eAWB) and urging customers to adopt it.

The Go Digital campaign will run until the end of the year. Messages will be sent promoting the benefits of moving away from paper air waybills, and outlining strategies for freight forwarders and shippers to get on board.

“Our industry generates a large amount of paper, and we welcome any effort to reduce this practice, which is wasteful as well as inefficient”, says Air Canada Cargo vice president, Lise-Marie Turpin.

“As an air carrier, speed is what we’re all about. Any move towards digitisation is an advantage for us – technology speeds up service at our counters and reduces errors, which in the end helps us provide better service to our customers. It’s a win-win”, she adds.

Tools have also been developed that will make it easy for customers to switch to eAWB, says the airline. These include e-Booking, which allows Air Canada Cargo account holders to book and manage shipments online and submit eAWBs. In addition, cargo portal service (CPS) users can book both specialised and general cargo shipments with Air Canada Cargo, submitting an eAWB via CPS.

“Developing these functionalities has been a priority for us this year,” says Turpin. “We’ve also made it a priority to turn up eAWB across our network.”