Augmented GSSA solutions


Since the onset of the pandemic three years ago, GSSA operations have been in a constant state of evolution as they navigate towards post-pandemic normalcy. The challenges and disruptions brought about by the pandemic served as a catalyst for change within their organisations. 

GSSAs have undergone a process of continuous refinement and adaptation, reevaluating strategies and operational approaches to better serve partners and customers. The lessons learned during this period have been invaluable, highlighting the importance of certain capabilities that have proven essential in optimising performance. 

As GSSAs integrate these lessons into operations, theY recognise their role in ensuring resilience and agility in the face of evolving market dynamics. This evolutionary journey has positioned GSSAs to thrive in the post-pandemic era, equipped with the necessary tools and insights to meet the challenges and opportunities that lie ahead.

“Empowering our partners with augmented GSSA solutions, we’re primed to revolutionise the industry and elevate the outsourcing model to new heights,” Adrien Thominet, Executive Chairman of ECS Group, stated.

READ: ECS Group and Thai VietJet Air to grow Asia cargo operations

Tech trends

Examining emerging patterns in the industry, digitisation is fundamentally reshaping the GSSA sector. In the current landscape, technology is poised for significant evolution, with a strong emphasis on pricing and revenue optimisation techniques to help airlines maintain margins and ensure profitability. Additionally, sustainability is becoming a central principle guiding the development of new digital solutions, as the industry responds to growing demands for environmentally-friendly practices.

However, one of the most significant challenges in this digital transformation is change management and adoption. While technology solutions are readily available, organisations often face resistance to change and fear of job loss among employees. To address this challenge, there will be a greater emphasis on explaining, training, and demonstrating the value of digital transformation to employees.

With this in mind, as customer expectations for added value in the air cargo industry have soared, ECS Group has embarked on a transformative journey, forming strategic partnerships with innovative tech leaders like Wiremind, Rotate, and CargoAi through the CargoTech association.

“We are proud to be part of an ecosystem which embodies this ambition for effective change management and adoption of digital solutions,” Thominet explained

“In the GSSA sector, the future of technology will be characterised by a commitment to revenue optimisation, sustainability, and effective change management. 

“Digitisation represents a game changer, bringing forth innovative tools and solutions that were previously non-existent. With the integration of AI, even more advancements are expected to shape the GSSA sector, offering enhanced efficiency and capabilities as we continue to adapt to the evolving needs of the industry.”

Distinct domains

The innovative approach that’s been adopted characterised by the introduction of specialised teams, known as “squads,” within specific fields. These squads are led by dedicated directors and are tailored to address the unique requirements of their airline partners. By moving away from a one-size-fits-all approach, ECS Group works to ensure that its solutions are finely tuned to deliver maximum value.

For instance, Total Cargo Expertise (TCE), led by Sarah Sheibe, offers comprehensive services focused on quality, safety, and efficiency for airlines. TCE has expanded its offerings to include services like on-site freighter turnaround supervision and third-party supplier audits, demonstrating a commitment to ongoing support and high safety standards.

Similarly, Squair, under the leadership of Dimitri Arnaudin, provides operational efficiency through data processing and analytics. By optimising processes, Squair enhances service levels for their partners and contributes to the overall success of their operations.

“This transformative evolution transcends industry norms and redefines the role of GSSAs in the contemporary air cargo landscape,” Thominet explained. 

“ECS Group is not merely adapting to change; we are pioneering a new standard of service that is responsive, innovative, and intricately attuned to the diverse requirements of our airline partners. Our commitment to customisation, driven by our squad-based approach, positions us at the forefront of the industry, setting a new benchmark for excellence as we continue to exceed the expectations of our partners.”

READ: ECS Group strengthens African presence

Environmental approach

The heightened focus on green credentials in the airfreight industry underscores the critical role of GSSAs in driving sustainability initiatives. As stakeholders across the supply chain increasingly prioritise sustainability, GSSAs are actively contributing to making airfreight operations more sustainable. 

This involves implementing a range of initiatives aimed at reducing carbon emissions, minimising environmental impact, and promoting eco-friendly practices. GSSAs are collaborating with airline partners to optimise flight routes, minimise fuel consumption, and leverage alternative energy sources. Additionally, GSSAs are actively engaging with industry stakeholders to advocate for the adoption of sustainable practices and technologies. 

“By spearheading sustainability initiatives and driving positive change throughout the airfreight industry, GSSAs are playing a pivotal role in making airfreight operations more environmentally friendly and sustainable,” Thominet added.