CharterSync brings air cargo charter expertise to CargoTech, neatly rounding off the group’s product palette whilst at the same time directing a strong digital focus towards an air cargo niche that is still largely manual.
In the four years since its founding by ex-cargo charter brokers and commercial pilots, Ed Gillett and Simon Watson, CharterSync has established itself as the leading digital innovator for charter operations. Earlier this year, at Air Cargo Europe 2023, CharterSync became the first air cargo charter company worldwide to offer a fully integrated digital end-to-end booking process and management system for freight forwarders. It is both CharterSync’s expertise in a business area not yet covered by CargoTech, as well as its same dedication to operational efficiency through digitalisation and high-end client service that drew CargoTech’s interest.
“CargoTech aims at providing the most relevant digital solution to every cargo business process. What we were missing until now, was an expert for air cargo charter operations to drive the much-needed digital transformation in this segment. Since launching in 2019, CharterSync has built an innovative, tech-informed, and fresh thinking global air cargo charter business from the ground up and gained a well-deserved reputation as an industry innovator at the forefront of the next generation of air charter,” says Cedric Millet, President of CargoTech. “It was clear from the first time we talked at the IATA World Cargo Symposium in London last year, and again at the Air Cargo Forum in Miami a few months later, that CargoTech and CharterSync were a perfect symbiosis to remove manual pain points from air cargo charter operations and deliver best-in-class digital transformation in their stead.”
CharterSync joining the CargoTech family opens up an entirely new product offering. Digitalisation within the air cargo charter segment has largely been unexplored to date. It lags behind scheduled air cargo capacity processes, and operations are still highly manual. The addition of CharterSync as the group’s fifth member, offers forwarders and airlines a unique opportunity to bring enhanced value and efficiency to their charter process without compromising on service levels. It further expands the CargoTech ecosystem to include experts across all segments, capable of elaborating on the big picture whilst at the same time tailoring solutions to individual customer requirements. Within CargoTech, CharterSync’s expertise creates a significant number of natural synergies with the other members that will now be explored. One immediate example is adapting Wiremind Cargo’s SkyPallet within CharterSync’s solution.
CharterSync was recently named as one of Britain’s fast-growing companies in The Sunday Times 100. “Our growth journey is proof that we are driving innovation throughout our platform and services, and we are delighted to be joining CargoTech. Being part of the CargoTech group inspires us to think bigger, reach higher, and remain committed to delivering exceptional value and transforming the air cargo charter industry,” Ed Gillett, Co-Founder of CharterSync, states. That value not only focuses on speed and efficiency, but also on a greener future for the industry. “Enabling our clients to fly sustainably has been at the forefront of our strategy since we launched in 2019. CargoTech and CharterSync share the same sustainability commitment and mindset. Joining the group allows us all to work collaboratively to reduce CO2 emissions and to play a crucial and powerful lobbying force for change,” he concludes.
All five members will meet together for the first time in October 2023, to further develop the CargoTech product roadmap.