DHL Express and Universal Music Group (UMG) are launching their Fast-Truck programme, a new music programme connecting artists and fans by leveraging both companies’ local and global expertise.
Fast-Track is a programme that aims to connect global audiences by utilising DHL Expresses knowledge and resources.
To bring the DHL Fast-Track programme to life, two of UMG’s recording studios, Abbey Road Studios in the UK and Capitol Studios in the US, will partner with Fast-Track.
“Like music, DHL connects people from across the world every day,” said Mike Parra, CEO DHL Express Americas & global head of sponsorships. “We are really excited about our new global partnership with Universal Music Group and the DHL Fast-Track programme, where our shared pioneering values and international expertise will bring fans closer by connecting them to the artists they love through innovative experiences and unforgettable moments.”
Jeremy Huffelmann, general manager of Abbey Road Studios, said: “Abbey Road has long been a platform for enabling and developing new talent, with many incredible artists starting their journey in our studios. By appointing DHL as Abbey Road Studios’ Official Logistics Partner on the exciting Fast-Track programme, we will actively bring new talent closer to their fans.”
Zoe Wees is the first artist on the programme. Her live performance in Hamburg will be cut to vinyl at Abbey Road Studios in London, to immortalise the performance. True to the music programme’s name, a limited number of vinyls will be fast-tracked hot off the press to fans with DHL.