The advent of digitalisation has ushered in a new era of adaptability for General Sales and Service Agents (GSSAs) in the airfreight industry. Digital tools have become integral in streamlining operations, and this has necessitated GSAs and GSSAs to be agile in response to rapidly changing technologies and industry standards.
“With the introduction of online booking platforms, the services GSAs/GSSAs provided also had to adapt. Still being responsible for the majority of sales, but the need for customer- and back-end services is increasing by the day,” Ismail Durmaz, Global GSA’s CEO, stated.
Streamlined systems
Global GSA has not been idle in the face of digitalisation. The company has developed a suite of internal digital tools to enhance operational efficiency.
One of those tools is Quantum, a quotation system that ensures a proper follow-up and prevents cross-border pricing issues. With the collected data, Global GSA are able to monitor not only the performance of their personnel, but also the booking ratio of agents.
Then there is SkyPallet, a decision-support tool to determine the operational volume and optimal build-up of ULDs.
For Market Analysis purposes, Global GSA has Apollo, a business intelligence and reporting system, which combines market (CASS & Seabury) and performance data.
“It brings efficiency to booking processes, reducing administrative work and errors. Real-time tracking offers immediate insights into shipment status, allowing for proactive issue resolution and boosting customer confidence,” Durmaz explained. “Automated reporting ensures precise and timely data, enabling data-driven decisions and reducing the risk of human error.”
“Embracing digitalisation is paramount for all stakeholders in airfreight, as it enhances operational efficiency, elevates customer experience, enables data-driven decision-making, ensures compliance, and ultimately leads to cost savings and competitive advantages in the industry,” Durmaz continued.
READ: Global GSA Group: The beating cargo management heart of Europe
Leveraging the landscape
GSAs/GSSAs companies serve as a crucial linchpin in overcoming the formidable challenges of the airfreight industry. Global GSA Group leverage its extensive industry knowledge and established network of airline partners to negotiate competitive rates and offer specialised services, giving us a competitive edge.
With the growing e-commerce sector, there’s a surge in demand for airfreight services. GSAs/GSSAs can tap into this trend by offering specialised solutions tailored to the needs of e-commerce businesses, such as expedited services and last-mile delivery options.
Additionally, the increasing globalisation of trade presents an opportunity for GSA/GSSAs to expand their reach and serve clients in new and emerging markets. By establishing strategic partnerships with airlines and logistics providers, they can offer comprehensive solutions for shippers looking to access global markets.
GSA/GSSAs can invest in digital platforms and data analytics to provide enhanced visibility, real-time updates, and personalsed services, thus differentiating themselves in the competitive landscape.
Sustainability is becoming a significant focus in the air cargo industry. GSA/GSSAs can seize the opportunity to pioneer eco-friendly initiatives, such as promoting sustainable packaging, optimising routes for fuel efficiency, and adopting green technologies.
By aligning with the industry’s push for sustainability, GSA/GSSAs can not only contribute to environmental conservation but also appeal to eco-conscious customers and partners.
Overall, by capitalising on the surge in e-commerce, expanding globally, embracing technology, and championing sustainability, GSA/GSSAs can position themselves for success in the dynamic air cargo landscape.
“When confronted with supply chain disruptions, our adeptness at local market intricacies enables swift adaptation, ensuring continuity in cargo movement through alternative routes or solutions. Moreover, our customer-centric approach allows for an agile response to evolving customer demands, as we actively engage with clients, gather feedback, and tailor our services to meet shifting requirements,” Durmaz said.
“By acting as flexible and knowledgeable intermediaries, GSA/GSSA companies play an indispensable role in surmounting industry challenges, ensuring seamless operations, and meeting customer expectations,” Durmaz added.
Role in regional rebound
The COVID-19 pandemic has profoundly impacted the role of GSSAs in the airfreight industry. In response, Global GSA Group demonstrated resilience by leveraging their extensive networks and relationships with airlines to find alternative cargo solutions.
“We played a crucial role in adapting to the crisis by diversifying services and exploring new markets. Now, as the industry rebounds, Global GSA Group is focusing on agility, technology adoption, sustainability, and strategic partnerships to emerge stronger and continue providing essential support to airlines in a dynamic and evolving landscape,” Durmaz stated.
Global GSA Group is closely monitoring market trends and emerging industries to identify areas of expansion, such as e-commerce, pharmaceuticals, perishables, and high-value goods. By tailoring its services to meet the unique requirements of these segments, Global GSA Group is poised to capture new business opportunities and enhance the market share of its partner airlines.
“As we navigate the dynamic landscape of air cargo in Southeast Asia, our commitment is clear: Embrace Innovation, Drive Sustainability, and Deliver Excellence. Together, we are shaping the future of airfreight in the region.”
READ: Global GSA Group: From high touch to high-tech
Technological trends
In 2024 and 2025, the air cargo industry is set to witness transformative technological trends. Autonomous cargo drones and UAVs will revolutionise last-mile delivery and remote transportation.
Real-time tracking systems and IoT sensors will ensure end-to-end visibility and enhance security. Blockchain technology will streamline cargo documentation and data management, while AI and ML will optimise operations through predictive analytics.
Digital platforms will facilitate agile cargo booking and capacity sharing, ushering in a new era of efficiency and sustainability in air cargo operations.
“Global GSA Group is gearing up for the surge in technological innovation and automation. We’re investing in cutting-edge digital platforms, like advanced cargo management software and real-time tracking systems, to streamline operations and enhance visibility,” Durmaz said.
“Staff training and upskilling are a priority to ensure proficiency in utilising these technologies. Additionally, active engagement with industry partners and tech providers ensures we stay ahead of emerging innovations, positioning Global GSA Group as a leader in the digital transformation of the airfreight sector.”
Sustainability efforts will focus on the development of sustainable aviation fuels and carbon offset programmes.
“We are actively promoting sustainable practices across our network, advocating for the use of eco-friendly materials, and encouraging the adoption of sustainable aviation fuels (SAFs),” Durmaz explained. “We are also emphasising fuel-efficient routes and operational practices to reduce carbon emissions.”
Additionally, Global GSA Group is committed to transparent reporting on its environmental impact, aligning with global sustainability standards and disclosing progress towards emissions reduction goals. Furthermore, Global GSA Group is exploring partnerships with eco-conscious suppliers and carriers, seeking to collaborate with like-minded organisations to advance sustainable initiatives.
“By integrating sustainability into our core strategies and operations, Global GSA Group is not only contributing to environmental conservation but also meeting the increasing demands for responsible and eco-conscious logistics solutions.”
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