As the global business landscape continues to evolve, the demand for seamless, time-critical logistics solutions has become paramount.
Carousel Logistics, a pan-European Critical Service Logistics specialist, has risen to the occasion, carving a niche for itself by delivering precision, efficiency, and reliability to its diverse clients.
Expertise across industries
Carousel’s core speciality lies in By:Night and By:Day time critical deliveries, catering to high-performance clients in crucial sectors such as agriculture, automotive, medical technology, materials handling, and construction.
Carousel’s Business Development Director Tim Deniz affirmed, “We drive efficiency through combining geographically targeted customer air and road operations with customer’s European and regional distribution centres.”
“This means we can consolidate any number of separate deliveries, saving on fuel and time – savings that we can pass on to the customer.”
Trust through precision
In the aftermarket and spare parts logistics segment, Carousel is proud of its 99.8% delivery accuracy rate.
Deniz explained “Earning and keeping the trust of our customers is essential for our business to thrive, and the proof is in the pudding.”
“Because we operate our own air and truck routes, we have the agility to respond quickly and efficiently to challenges and disruptions. Our extensive network combined with our sector-specialist expertise means we can adapt to ensure business continuity.”
READ: Carousel establishes new Hannover-Dublin route
Solutions for every need
Carousel’s customer-centric approach is embedded in its solution design strategy. Deniz emphasised their dedication to understanding each client’s unique requirements, stating, “We take a tailored approach to each customer and really invest the time and resources into getting under the skin of their business to identify their needs.”
“We give the customer some options on what our service could look like for them, and we then help them decide what works best to meet their needs. We also dedicate time to planning for different scenarios that could pop up, so we’re all on the same page and prepared.”
Evolution and expansion
Carousel’s journey began in 1986 when the Martin family identified a gap in customer flexibility within the UK Critical Service Logistics sector.
Over the years, the company has evolved into a Europe-wide specialist, partnering with Axcel and merging with DANX in 2022.
This merger birthed the DANX Carousel Group, expanding critical logistics solutions across Europe, the Nordics, and the Baltic region.
Revolutionising logistics visibility
Central to Carousel’s commitment to transparency and accountability is Gateway®, their proprietary data-driven digital platform.
Deniz explained, “Gateway® provides our clients with a control tower with all of the information they need. It connects all of the stakeholders involved in our services, and it facilitates the free flow of real-time information.”
“Customers can use Gateway® to live-track shipments and change delivery details in the moment, and it also helps us identify client needs.”
READ: DANX joins forces with TBS to strengthen presence in northern Norway
Strategic collaborations
Carousel’s expansion has been bolstered by strategic partnerships and acquisitions. Deniz highlights their collaboration with DANX as a game-changer, reinforcing their position as a pan-European operator.
“The merger means that customers get access to more solutions, routes, and services, all with the ease of dealing with one organisation,” Deniz stated.
“Our recent acquisition of the Dublin-based Alltrans has boosted our network in Ireland as we expand across Europe, while our partnership with TBS has introduced temperature-controlled services in hard-to-reach areas of northern Norway,” he added.
