The logistics industry is undergoing rapid and dynamic changes, influenced by both external and internal factors. Events like COVID have resulted in a fluctuation in the flow of goods, while digitalisation and automation are transforming operations.
“The history of Gebrüder Weiss goes back over 500 years. There’s always been change and we’ve got used to managing that. But, what’s different now is the pace of change and the uncertainty that sparks,” Cristian Predan, Director Southeast Asia at Gebrüder Weiss, said. “The industry is talking about digitalisation, alternative fuels, tracking, but the direction in the industry is not always consistent. So, we have a very rapid change that we have to adapt to.”
Air and ocean carriers
As a transport and logistics provider, the approach Gebrüder Weiss takes centres around seeing different modes as interconnected rather than isolated entities.
Consider the scenario of moving a shipment from China to Europe, where there are multiple viable transportation methods. The emphasis is on selecting the most suitable mode for a specific shipment or product, with a recognition that it’s not a competition between modes but rather a search for complementary avenues.
“That’s why we are organised in such a way that we combine our air and sea freight offices,” Predan highlighted. “We bundle them together to enable us to react to rapid shifts in markets that can change very quickly or fluctuate with the seasons.
“Our multimodal operations are what I think is the value of our activities as a general transport and logistics provider, understanding the needs of the company and delivering whatever mode of transportation is right.”
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Tailored approach
This change presents an opportunity for companies that are capable of striking the right balance. That’s why Gebrüder Weiss is investing in both the development of its operational network and its digital expertise. By applying the best of both worlds, the logistics provider aims to tailor solutions for specific markets, customers, and products.
“Our unique selling proposition (USP) lies in providing the right solution to the right customers. To achieve this, we have to act flexibly,” Predan stated.
Automating airfreight
Digitalisation has become indispensable, a necessity that cannot be overlooked by those in the logistics industry. It is a crucial avenue, particularly in addressing challenges such as the rising costs of labour.
However, the significance of digitalisation goes beyond just internal operational improvements. It extends to providing value-added services to customers. It is not merely about streamlining processes, it’s about simplifying the experience.
“There are so many technological opportunities, so we have to be careful and analyse what will bring real value and make a difference to our customers,” Predan said.
Market developments
Last year, Gebrüder Weiss further expanded its presence in Germany and the United States with additional locations. The company has also identified Southeast Asia as a promising region for expansion. The company sees the region as an excellent market for mutual growth as production shifts from China to the wider Asia-Pacific region.
“We are seeing conversations across the industry with companies that are considering relocating or moving facilities outside of China,” Predan stated, pointing to the China +1 policy many are adopting. “Overall, Southeast Asia is a very good area for growth.”
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Sustainable solutions
As a logistics partner, Gebrüder Weiss already offers a comprehensive range of sustainable opportunities to its customers, encompassing carbon reduction, the use of sustainable fuel, and electric transporters.
Europe’s clear timeline for implementing sustainable measures has created an urgency for those in the logistical sector to step up and address environmental concerns at a swifter rate, with net zero targets fast approaching.
“As a logistics provider, the first step is visibility. It’s about having options and following what the customer is looking for,” Predan continued.
