Virtual Bake Off gets Young Forwarder Network off to a tasty relaunch


Katie-Louise Thompson-Friend (pictured above), customer service co-ordinator, at the Woodland Group, beat off strong competition to win a virtual Bake Off, which was organised by the British International Freight Association (BIFA), to relaunch its Young Forwarder Network online.

BIFA’s virtual Bake Off was the first of many upcoming online events for the trade association’s Young Forwarder Network. Of course, with it being a virtual event, the judging was all about the ‘look’ of the baked item rather than the taste.

The three official judges – Kyle Lawrence, customer care operator at Unsworth, Brooke Jennings, part of the forwarding team at Burhill Logistics and Graeme Wilkinson, BIFA trainer – freight and customs, shortlisted their top two, and using a Zoom poll, all 21 participants in the virtual Bake Off voted for the overall winner.

Thompson-Friend baked a cake in the shape and colour of one of her employer’s trucks, adding the company’s slogan in white icing.

The runners-up were Kasia Kowalska-Trela, logistics co-ordinator, DSV Air & Sea Ltd and Katie Yewdall freight operations executive, Ligentia.

Carl Hobbis, BIFA’s training development manager comments: “Initially, we were obviously mindful that businesses – including ourselves – have had many new challenges due to Covid-19, and more pressing priorities.

“But the development of BIFA’s YFN continues to be of great importance, and via the use of video conferencing online, members of the regional groups will be able to interact with one another.

“The virtual Bake Off was a great way to kick start the YFN and was the first of various online events that will be held including web-based quizzes, guest interviews, training masterclasses, Q&A sessions and so forth.”