MTR Corporation and Kerry Logistics Network Limited announced their collaboration in launching an online-to-offline (‘O2O’) new retail solution through their respective sub-brands, MTR Shops and Kerry eCommerce, to bring new retail experiences to consumers in Hong Kong.
The launch event held at Hong Kong Station yesterday unveiled the first new retail collaboration, “Kerry Express @ MTR Shops”, between the two companies to meet modern-day consumer preferences by leveraging respective competitive edges in terms of business and infrastructure capability and coverage.
The O2O new retail solution aims to enhance consumers’ online shopping experience with a new way of one-stop fulfilment solutions, bringing ease and expediency to online consumption.
Eight “Kerry Express @ MTR Shops” outlets will commence service at MTR stations across Hong Kong, namely Hong Kong, Kowloon, Fanling, Fo Tan, Tseung Kwan O, Siu Hong, Diamond Hill and Kwun Tong stations.
A total of 13 O2O outlets are set to open within this year as interactive stores and self-service pick-up units, in which the interactive stores will be additionally equipped with interactive screens that allow instant purchase and pick up for a selection of products.
Jeny Yeung, commercial director of MTR Corporation, said: “The launch of the ‘Kerry Express @ MTR Shops’ new retail solution marks a milestone for the Corporation in playing a role in the new economy. We are excited to join hands with Kerry Logistics Network and introduce to our customers this new seamless and hassle-free e-shopping retail experience. Imagine how convenient it would be to make an online order at your fingertips and then collect it right at the station on your journey home by MTR.”
Samuel Lau, deputy managing director – integrated logistics of Kerry Logistics Network, said: “We are delighted to work with MTR Corporation to launch our first O2O outlets in Hong Kong. As online consumption becomes an integral part of 21st century living, speedy and convenient pick-up solutions are vital to the shopping experience. Building on MTR Corporation’s far-reaching presence in Hong Kong, coupled with Kerry eCommerce’s industry-leading service capabilities, we can bring ease and accessibility to more online shoppers.”